Rebuilding Hope and Community in Altadena
The BEACON Story
The Eaton Fire didn't just destroy homes. It threatened something harder to rebuild: a community.
Altadena has been a haven for Black homeownership and multigenerational families for over a century. When the fire came, it took houses, history, and for many — the realistic hope of returning. BEACON was built to change that.
BEACON is her answer to that. Not a short-term relief effort — a five-year commitment to making sure Altadena comes back for the people who made it home.
OUR FOUNDER
BEACON was founded by Erica Alexis — a licensed general contractor, developer, and lifelong believer in what ownership can do for a family and a community.
Erica built her career on a simple principle inherited from her great-grandfather and grandfather: build with excellence, finish what you start, and reach back to help others. When the Eaton Fire devastated Altadena, she saw a community facing the same forces that take wealth from families who've worked generations to build it.
What Sets Us Apart
Community-Centered Rebuilding
BEACON works as a full ecosystem, connecting residents, contractors, and advocates to rebuild Altadena quickly and sustainably.
Eliminating Rebuild Bottlenecks
BEACON actively eliminates key bottlenecks in the rebuild process, ensuring residents can return home faster and more smoothly.
Clear, Action-Oriented Approach
BEACON communicates practical solutions directly, helping homeowners, contractors, and donors understand how they can can get involved.